[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kpks.cz\/jak-zajistit-vetsi-povedomost-o-sve-firme\/#Article","mainEntityOfPage":"https:\/\/www.kpks.cz\/jak-zajistit-vetsi-povedomost-o-sve-firme\/","headline":"Jak zajistit v\u011bt\u0161\u00ed pov\u011bdomost o sv\u00e9 firm\u011b?","name":"Jak zajistit v\u011bt\u0161\u00ed pov\u011bdomost o sv\u00e9 firm\u011b?","description":"Za\u010d\u00ednaj\u00edc\u00ed firmy se mnohdy pot\u00fdkaj\u00ed s malou n\u00e1v\u0161t\u011bvnost\u00ed sv\u00fdch webov\u00fdch str\u00e1nek. Tento probl\u00e9m m\u00e1 p\u0159itom hned n\u011bkolik mo\u017en\u00fdch \u0159e\u0161en\u00ed\u2026 Za\u010d\u00e1tky nejsou nikdy jednoduch\u00e9 a v p\u0159\u00edpad\u011b podnik\u00e1n\u00ed to plat\u00ed dvojn\u00e1sob. Probl\u00e9my p\u0159ich\u00e1z\u00ed jeden za druh\u00fdm, a kdy\u017e u\u017e to kone\u010dn\u011b vypad\u00e1, \u017ee by se i na v\u00e1s mohlo obr\u00e1tit \u0161t\u011bst\u00ed, p\u0159ijde p\u0159\u00edm\u00e9 st\u0159etnut\u00ed s realitou. […]","datePublished":"2021-06-27","dateModified":"2023-05-25","author":{"@type":"Person","@id":"https:\/\/www.kpks.cz\/author\/#Person","name":"","url":"https:\/\/www.kpks.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kpks.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kpks.cz\/wp-content\/uploads\/digit%C3%A1ln%C3%AD%20marketing_3mZgzc.jpg","url":"https:\/\/www.kpks.cz\/wp-content\/uploads\/digit%C3%A1ln%C3%AD%20marketing_3mZgzc.jpg","height":0,"width":0},"url":"https:\/\/www.kpks.cz\/jak-zajistit-vetsi-povedomost-o-sve-firme\/","about":["Zbo\u017e\u00ed"],"wordCount":403,"articleBody":"       Za\u010d\u00ednaj\u00edc\u00ed firmy se mnohdy pot\u00fdkaj\u00ed s malou n\u00e1v\u0161t\u011bvnost\u00ed sv\u00fdch webov\u00fdch str\u00e1nek. Tento probl\u00e9m m\u00e1 p\u0159itom hned n\u011bkolik mo\u017en\u00fdch \u0159e\u0161en\u00ed\u2026 Za\u010d\u00e1tky nejsou nikdy jednoduch\u00e9 a v p\u0159\u00edpad\u011b podnik\u00e1n\u00ed to plat\u00ed dvojn\u00e1sob. Probl\u00e9my p\u0159ich\u00e1z\u00ed jeden za druh\u00fdm, a kdy\u017e u\u017e to kone\u010dn\u011b vypad\u00e1, \u017ee by se i na v\u00e1s mohlo obr\u00e1tit \u0161t\u011bst\u00ed, p\u0159ijde p\u0159\u00edm\u00e9 st\u0159etnut\u00ed s realitou. Minimum sp\u00e1nku a maximum pracovn\u00edho vyp\u011bt\u00ed p\u0159eci mus\u00ed p\u0159in\u00e9st t\u00ed\u017een\u00e9 v\u00fdsledky, nebo snad ne? Nev\u011b\u0161t\u011b hlavu v\u0161echny dnes u\u017e prosperuj\u00edc\u00ed firmy za\u010d\u00ednaly stejn\u011b jako ta va\u0161e. Chce to jen \u010das a odhodl\u00e1n\u00ed, aby se v\u00e1\u0161 sen mohl prom\u011bnit ve skute\u010dnost.  Dne\u0161n\u00ed doba v\u0161ak p\u0159edstavuje mo\u017enosti, o kter\u00fdch se mnoha za\u010d\u00ednaj\u00edc\u00edm podnikatel\u016fm je\u0161t\u011b p\u0159ed p\u00e1r lety ani nezd\u00e1lo. Reklama se pomalu p\u0159emis\u0165uje z televizn\u00edch obrazovek na soci\u00e1ln\u00ed platformy. Dok\u00e1\u017ee tedy l\u00e9pe zac\u00edlit na konkr\u00e9tn\u00ed c\u00edlovou skupinu a reklam je dostupn\u00e1 i pro men\u0161\u00ed firmy, kter\u00e9 nejsou schopny do marketingu investovat velk\u00e9 finan\u010dn\u00ed obnosy. Pravideln\u011b aktualizovan\u00e9 webov\u00e9 str\u00e1nky a poutav\u00fd obsah na soci\u00e1ln\u00edch s\u00edt\u00edch dok\u00e1\u017ee zv\u00fd\u0161it pov\u011bdom\u00ed v\u00edce, ne\u017e si mo\u017en\u00e1 mysl\u00edte. Je v\u0161ak zapot\u0159eb\u00ed spojit s\u00edly s firmami, kter\u00e9 se t\u00e9to problematice dlouhodob\u011b v\u011bnuj\u00ed.  Jednou z mo\u017enost\u00ed, jak zv\u00fd\u0161it pov\u011bdom\u00ed o dan\u00e9 firm\u011b je i tzv. PPC reklama, co\u017e je model internetov\u00e9 reklamy, kde inzerent plat\u00ed za kliknut\u00ed na vytvo\u0159enou reklamn\u00ed inzerci. Tento druh reklamy dok\u00e1\u017ee zac\u00edlit p\u0159esn\u011b na konkr\u00e9tn\u00ed skupinu z\u00e1kazn\u00edk\u016f. V\u00edte, jak vytvo\u0159it ppc reklamu? V prvn\u00ed \u0159ad\u011b je zapot\u0159eb\u00ed m\u00edt poutav\u00e9 str\u00e1nky, na kter\u00e9 bude reklama odkazovat. Ty by m\u011bly z\u00e1kazn\u00edka oslovit natolik, \u017ee se rozhodne z\u016fstat, porozhl\u00e9dnout se a mo\u017en\u00e1 si z nab\u00eddky produkt\u016f n\u011bco objednat. PPC kampa\u0148 co to je? Tato kampa\u0148 prim\u00e1rn\u011b slou\u017e\u00ed k p\u0159il\u00e1k\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f nebo klient\u016f na v\u00e1mi spravovan\u00fd web. Cel\u00fd syst\u00e9m je vlastn\u011b v j\u00e1dru velmi prost\u00fd a intuitivn\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.1\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak zajistit v\u011bt\u0161\u00ed pov\u011bdomost o sv\u00e9 firm\u011b?","item":"https:\/\/www.kpks.cz\/jak-zajistit-vetsi-povedomost-o-sve-firme\/#breadcrumbitem"}]}]